Cognitive scientist
Donald Hoffman studies how our visual perception, guided by millions of years of natural selection, authors every aspect of our everyday reality. 

Why you should listen

In his research to uncover the underlying secrets of human perception, Donald Hoffman has discovered important clues pointing to the subjective nature of reality.

Rather than as a set of absolute physical principles, reality is best understood as a set of phenomena our brain constructs to guide our behavior. To put it simply: we actively create everything we see, and there is no aspect of reality that does not depend on consciousness.

Hoffman is a faculty member at UC Irvine and a recipient of the Troland Award of the US National Academy of Sciences.

What others say

“Donald D. Hoffman… attempts to do for vision what Chomsky and Pinker did for language, that is, to codify and make accessible the underlying principles of how we see.” — The New York Times, May 9, 1999