Some selections from the article:
LONDON—"Brace yourself for five piping-hot minutes of inertia," said William Barrett. Then he began reciting the names of every single one of 415 colors listed in a paint catalog: damson dream, dauphin, dayroom yellow, dead salmon…and on and on and on.
Mr. Barrett’s talk was titled, "Like Listening to Paint Dry," and to judge from the droopy faces in the audience, it was a hit. He was speaking, after all, at a conference of boredom enthusiasts called Boring 2010, held here Dec. 11.
For another of his projects, Mr. Ward over the past 18 months has visited 160 London convenience stores and made careful notes about a popular chocolate bar called Twirl, including the product’s availability, price and storage conditions. He publishes the details online.